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LOOKING FOR THE RIGHT FIT IN A PUBLIC RELATIONS AGENCY?

Selecting the right public relations/marketing agency is an important business decision and should result in a partnership that brings ongoing value and visibility to your company or organization.

Atlanta-based AGENCY ID, an agency search firm, helps corporate and non-profit clients find the right fit in a PR, marketing and/or small- to mid-sized ad agency. Partners Sherry Treco-Jones, APR, Fellow PRSA and Nancy Wood, APR, Fellow PRSA, offer a highly customized approach to agency selection. As search specialists, they offer the following points to consider as you decide to find your first or next agency.

ASK YOURSELF:

Is it wiser to use outside resources or to expand internal staff to accommodate PR and marketing goals?
What type of experience with agencies have you had?
What exactly do you need done?
Do you have a budget?
Do you want one agency or several different types of agencies to help you accomplish your goals?
Who will be the agency manager/contact in your company?
Does that person have the time and/or appropriate experience for this
function?

BEFORE YOU START YOUR SEARCH:

Contact AGENCY ID to provide expert, third-party facilitation to guide your search and allow you to stay focused on your job.
Identify agencies that can do the work. Similar experience helps reduce the learning curve, saving you money.
Identify agencies that fit your corporate culture. Chemistry and shared values help prevent an 'oil-water' situation later.
Be sure agencies have the appropriate staff for your account.
Include all decisionmakers in the search process. Early input and buy-in typically spare future problems.

AGENCY ID SERVICES INCLUDE:

Pre-search consulting
Agency searches & reviews
Client-agency relationship consulting
Contract negotiations
Financial assessments
Performance reviews
Ongoing agency management and support services.

CONTACT:

Sherry Treco-Jones - 404-378-3762
Nancy Wood - 404-355-2197

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